“We began to work on our packaging, and we recognized that we necessary to make something which wasn’t about being poured, but that can be eaten just how bottle water was,” Swanson said. “We built an ergonomic offer that customers would want to drink outside of, and released in 2016.” https://medium.com/@GabletopPak/kevala-niru-redefining-sustainable-hydration-e4c26e3f26ac